The platform is rolling out a new feature that allows them to cut down on the quantity of AI-created media appearing in their feeds. This initiative comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global launch. This development comes amid a rise in AI content, fueled by new video-generation tools.
AI Proliferation Online
Recent reports that almost one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A considerable share of this material is considered “AI slop”, a term for inferior, factory-style content that is often illogical or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we want to give people the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are presently over a billion videos on its service identified as made with AI. Overall, over 100 million videos are added to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI content they see by opening the topic control feature in the app and selecting AI-made media. Other topics that currently be adjusted under the setting cover politics, fashion, beauty, and choreography.
AI Disclosure Rules
Its rules oblige users to label lifelike AI-made content, and it prohibits dangerous deepfakes of public figures or crisis events. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
In addition, the platform will from now on attach an artificially created tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This measure is designed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2 million educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This project will support educational bodies dedicated to training computer science.
Content Safety Approach
TikTok has defended its safety measures, during controversy over plans to cut jobs for a large number of safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its content moderation team in its British office, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content prior to it is viewed by people. TikTok stated a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
